Vitsœ (pronounced ‘vit-soo’) was the name of the company’s founder, Niels Vitsœ (1913-1995). While selling Danish furniture in post-war Germany, this man of immense charm, grace, determination and dry wit was introduced to a youthful Dieter Rams by fellow designer Otto Zapf. In 1959 they founded a company called ‘Vitsœ+Zapf’ to realise Rams’s furniture ideas. (Erwin and Artur Braun had concluded, with some foresight, that it could only be good for Braun if Rams were allowed to develop his other talents simultaneously.) Otto Zapf left the company in 1969 and it became, simply, Vitsœ. A distinguished showroom opened in the heart of Frankfurt which became an important meeting place for the world’s design literati. In 1985 Niels Vitsœ and Dieter Rams were introduced to a Briton, Mark Adams, who set up Vitsœ Ltd in the United Kingdom. On the retirement of Niels Vitsœ, Adams became managing director of Vitsœ and moved the corporate seat and production to London in 1995 from where international markets could best be served. Today, with a growing international team in a variety of worldwide locations, Vitsœ has pioneered selling directly to customers in more than 50 countries.

For more than 50 years it has been Vitsœ’s goal to make long-living furniture. They have consistently stood up to a world that has favoured new over better. With single-minded determination they have not only designed and made furniture that lasts for generations but we have striven to support it with our very best customer service.

-via Vimeo